Thursday 17 November 2011

Digitpak Research

1. analyse - a video/dvd cover/advert preferably from the same artist.
 - see if there is a running theme in all of them.
Yes, the location where the video was filmed has been used for both the DVD cover and for the advert, the song is about isolation and the theme of the dvd case is the two main characters being isolated from one another. The advert has a very professional finish to it and there isn't too much writing on it clogging it up. The way that the top and bottom of the picture has been blurred and darkened to give it a cold effect.

- discuss how they promote the artist.
They have put the main singer on the front cover of the DVD case with the secondary singer on the back. The artist does not feature on the advert but this helps promote the isolation.

- discuss images/font style.
The same style of image has been used for both of the advert and the dvd case. This gives it a good overall theme of the graffiti which appeals to the younger audience. The same font is also used in both of the advert and the DVD case giving it a good running theme.

2.  plan your own ideas plus upload photos/stills you use

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