Showing posts with label Matt Bryan. Show all posts
Showing posts with label Matt Bryan. Show all posts
Wednesday, 14 December 2011
Tuesday, 6 December 2011
Music Video Evaluation
How effectively is the combination of your media product and ancillary texts?
Both our music video and our ancillary texts (magisine advertisment and DVD case cover) reflected each other very effectibely. We felt the best parts of our music video were our split screen effects, which we used throughout. Because of this we felt it wwas necessary to copy this idea across onto our ancillary texts. In this way, our video and ancillary texts all fit as a combination very effectively. Our DVD case and magasine advert both make use of the same photos (stills from our music video). They also use similar photo editing; softened sides of photos above a black background. We have also used the same font on both the DVD case and magasine advert. This was to maximise our digipacks strength, we understood that if you were to see our music video, you would recognise the editing types, and images on both our magasine advert, and our DVD case. This also meant that if you were to see the magasine advert, you could easily find the DVD in a shop, for purchase. In these ways, with uses of similar images, similar editing techniques and colours, our media product and ancillary texts are very effective, as a combination.
These images we used on our DVD case cover and our magasine advert are very random shots. This relates to the Artist 'Everything Everything' as they are a very quirky, lively and strange band, using new and imaginitve sounds in their songs. Also, the song we chose to create a music video for offered little narrative in the lyrics, so we reflected this across our digipack. We did not show images of the band members on our ancillary texts to leave the target audience guessing.
In what ways does your media product use, develope or challenge forms and conventions of real media products?
Our media video followed many of Goodwins points of analysis. We tried to give each character in the group a different identity, or personality, so that our 'fans' could relate to each individual member of the band at different times. We did this by filming each band member individually doing different things, according to their character trait, then we filmed the whole band in some shots. In this way we sell the artist very well, also with uses of instruments and lip synching. We met genre characterisitcs with uses of indie clothing (chinos, cardigens etc.) We also filmed a lot of rustic, authentic shots of animals, plants and every day life people, or our audince can easily relate to, something we felt was very important. We feel the genre 'indie' is very honest, and minimalist when it comes to expenses, so we didn't make use of expensive brands in our videos; modesty was a key feature throughout our video. We also felt our song was very jolly and up beat so we filmed our group having a good time together, with alot of smiling to help portray the songs feelings. We found it hard to get any intertextuality into our video as the lyrics were very strange, however we managed to film a shot of the Symbol used in the drum kit, also some shots of our branded shoes were filmed. However we understand that minimal use of product placement and intertextuality is a characteristic of our genre. Visuals and lyrics we found very hard to shoot, however we found a sword we could film when 'scimitar' appears in the lyrics. As our lyrics were very random we reflected that in our video, and used strange, random and simple shots throughout, making uses of close-ups, zooms and long shots, also low angles and high angles. Like many other professional media products, we edited in similar ways, making use of the heavy beat of the song to cut to the beat, using fades and split screens also, meeting music and visuals, another one of goodwins points of analysis. Our ancillary products took inspiration from similar atrists.
We challenged conventions of real media products by not making great use of lyrics in our video, this was because the lyrics were both fast, and random. Therefore offered no narrative, and were difficult to film lip synching. However we got more familiar with our lyrics towards the end of our project and managed to film more shots, further selling the artists, and individuals in the band.
How did you use new media technologies in the construction and resaerch, planning and evaluation stages?
We did a lot of research on the new Macbooks at college, using Safari to view videos on Youtube about similar artists and interviews with our artist 'Everything Everything'. during our research stages we created a magasine advert for Nikki Minage, and found this very dificult. Becuase of this we decided we should give ourself more time to spend on our ancillary texts, as Photoshop was a new media technology to us, however it soon became second nature, much like Final cut, which we edited our music video on. We blogged a diary onto Bloggers.com every lesson, and added our research onto this site too. Bloggers we found very helpful to write up the progression throughout our researching time, as the layout makes it easy to back reference and find previous work which we can relate to. Photoshop is very technical, with uses of terms and effects which took me and my group a few lessons to get to grips with. We had an initial idea to put each member of our band onto the DVD cover, however we felt it looked tacky, with uses of fades and cropping. So instead we decided to create a split screen effect with still shots of our video onto it, linking the DVD cover and the music video very effectively. We then decided that the magasine advert should feature the same effects and photos, so the editing of this wasn't such a challenge. We had been uising final cut express since the first year at college so we were quite practiced at this, with uses of fades and other transitions, and how to cut and crop certain clips which we filmed. Because we were practiced at this we didn't spend too long on the editing process of our video, and moved onto our ancillary texts. Evalutating our media product and our ancillary texts proved very simple with the easy use of back tracking work, and checking previously posted items. Bloggers helped us in this way very effectively.
What have you learn from your audience feedback?
We took our audience feedback very professionally and seeked to change any initial problems as quickly as possible. We were told we hadn't focussed on enough lip syncing, so we went out and filmed more to edit back into the video. We were also told we had a lot of shakey shots, so we edited these out and replaced them with better, more appropriate shots (however here we felt some shot variation was important so kept in some 'shakey' shots) Of course our feedback wasn't all negative; we were praised on our shot varieties and use of animals, so much so that we decided to edit in more shots of the 'swans' which were so greatly appreciated. We found our audience feedback was hugely important, as our target audience are people of our age. The genre of the song we chose is 'indie pop', mostly appreciated by people of our age. Because of this we tried take into account all of the feedback given, and generally improve our editing techniques to please our target audience, with uses of more split screens and things which appeal to our audience. Our feedback we thought was very good, in general, aswell as very helpful to us. We feel that without the feedback that we recieved our music video will have been of a much lower standard, with less strong editing towards the beginning of the video which we were unsure about. Our pitch feedback seemed to be questions which we had not answered in our original pitch. Our peers asked which locations we would be using, and advised us not to film too late due to a lack of lighting in the centre of town. They also asked us if we will be showing uses of instruments; we suggested that we could film us on a guitar, however this did not work out so we had to use a drum instead. We also had an initial idea to put a sepia style colour correction on the video to give it an 'authentic' look, however this too didn't work out as it didn't match our video message of the band having a good time, a 'feel good' idea we wanted to portray. Our rough cut was critisized on not enough lip synching so we took this on board and concentrated on learning lyrics, and getting timing right to make it look as professional as possible. We were also told that there was little narrative, however this is a point we wanted to elaborate on, as our lyrics didn't offer much narrative aswell. Our teacher suggested we should give each band character a different personality, so that each band member could have their own 'fans', as it were. We did this by filming each band member separately, then as a group, to give a well rounded view of each band member.
Both our music video and our ancillary texts (magisine advertisment and DVD case cover) reflected each other very effectibely. We felt the best parts of our music video were our split screen effects, which we used throughout. Because of this we felt it wwas necessary to copy this idea across onto our ancillary texts. In this way, our video and ancillary texts all fit as a combination very effectively. Our DVD case and magasine advert both make use of the same photos (stills from our music video). They also use similar photo editing; softened sides of photos above a black background. We have also used the same font on both the DVD case and magasine advert. This was to maximise our digipacks strength, we understood that if you were to see our music video, you would recognise the editing types, and images on both our magasine advert, and our DVD case. This also meant that if you were to see the magasine advert, you could easily find the DVD in a shop, for purchase. In these ways, with uses of similar images, similar editing techniques and colours, our media product and ancillary texts are very effective, as a combination.
These images we used on our DVD case cover and our magasine advert are very random shots. This relates to the Artist 'Everything Everything' as they are a very quirky, lively and strange band, using new and imaginitve sounds in their songs. Also, the song we chose to create a music video for offered little narrative in the lyrics, so we reflected this across our digipack. We did not show images of the band members on our ancillary texts to leave the target audience guessing.
In what ways does your media product use, develope or challenge forms and conventions of real media products?
Our media video followed many of Goodwins points of analysis. We tried to give each character in the group a different identity, or personality, so that our 'fans' could relate to each individual member of the band at different times. We did this by filming each band member individually doing different things, according to their character trait, then we filmed the whole band in some shots. In this way we sell the artist very well, also with uses of instruments and lip synching. We met genre characterisitcs with uses of indie clothing (chinos, cardigens etc.) We also filmed a lot of rustic, authentic shots of animals, plants and every day life people, or our audince can easily relate to, something we felt was very important. We feel the genre 'indie' is very honest, and minimalist when it comes to expenses, so we didn't make use of expensive brands in our videos; modesty was a key feature throughout our video. We also felt our song was very jolly and up beat so we filmed our group having a good time together, with alot of smiling to help portray the songs feelings. We found it hard to get any intertextuality into our video as the lyrics were very strange, however we managed to film a shot of the Symbol used in the drum kit, also some shots of our branded shoes were filmed. However we understand that minimal use of product placement and intertextuality is a characteristic of our genre. Visuals and lyrics we found very hard to shoot, however we found a sword we could film when 'scimitar' appears in the lyrics. As our lyrics were very random we reflected that in our video, and used strange, random and simple shots throughout, making uses of close-ups, zooms and long shots, also low angles and high angles. Like many other professional media products, we edited in similar ways, making use of the heavy beat of the song to cut to the beat, using fades and split screens also, meeting music and visuals, another one of goodwins points of analysis. Our ancillary products took inspiration from similar atrists.
We challenged conventions of real media products by not making great use of lyrics in our video, this was because the lyrics were both fast, and random. Therefore offered no narrative, and were difficult to film lip synching. However we got more familiar with our lyrics towards the end of our project and managed to film more shots, further selling the artists, and individuals in the band.
How did you use new media technologies in the construction and resaerch, planning and evaluation stages?
We did a lot of research on the new Macbooks at college, using Safari to view videos on Youtube about similar artists and interviews with our artist 'Everything Everything'. during our research stages we created a magasine advert for Nikki Minage, and found this very dificult. Becuase of this we decided we should give ourself more time to spend on our ancillary texts, as Photoshop was a new media technology to us, however it soon became second nature, much like Final cut, which we edited our music video on. We blogged a diary onto Bloggers.com every lesson, and added our research onto this site too. Bloggers we found very helpful to write up the progression throughout our researching time, as the layout makes it easy to back reference and find previous work which we can relate to. Photoshop is very technical, with uses of terms and effects which took me and my group a few lessons to get to grips with. We had an initial idea to put each member of our band onto the DVD cover, however we felt it looked tacky, with uses of fades and cropping. So instead we decided to create a split screen effect with still shots of our video onto it, linking the DVD cover and the music video very effectively. We then decided that the magasine advert should feature the same effects and photos, so the editing of this wasn't such a challenge. We had been uising final cut express since the first year at college so we were quite practiced at this, with uses of fades and other transitions, and how to cut and crop certain clips which we filmed. Because we were practiced at this we didn't spend too long on the editing process of our video, and moved onto our ancillary texts. Evalutating our media product and our ancillary texts proved very simple with the easy use of back tracking work, and checking previously posted items. Bloggers helped us in this way very effectively.
What have you learn from your audience feedback?
We took our audience feedback very professionally and seeked to change any initial problems as quickly as possible. We were told we hadn't focussed on enough lip syncing, so we went out and filmed more to edit back into the video. We were also told we had a lot of shakey shots, so we edited these out and replaced them with better, more appropriate shots (however here we felt some shot variation was important so kept in some 'shakey' shots) Of course our feedback wasn't all negative; we were praised on our shot varieties and use of animals, so much so that we decided to edit in more shots of the 'swans' which were so greatly appreciated. We found our audience feedback was hugely important, as our target audience are people of our age. The genre of the song we chose is 'indie pop', mostly appreciated by people of our age. Because of this we tried take into account all of the feedback given, and generally improve our editing techniques to please our target audience, with uses of more split screens and things which appeal to our audience. Our feedback we thought was very good, in general, aswell as very helpful to us. We feel that without the feedback that we recieved our music video will have been of a much lower standard, with less strong editing towards the beginning of the video which we were unsure about. Our pitch feedback seemed to be questions which we had not answered in our original pitch. Our peers asked which locations we would be using, and advised us not to film too late due to a lack of lighting in the centre of town. They also asked us if we will be showing uses of instruments; we suggested that we could film us on a guitar, however this did not work out so we had to use a drum instead. We also had an initial idea to put a sepia style colour correction on the video to give it an 'authentic' look, however this too didn't work out as it didn't match our video message of the band having a good time, a 'feel good' idea we wanted to portray. Our rough cut was critisized on not enough lip synching so we took this on board and concentrated on learning lyrics, and getting timing right to make it look as professional as possible. We were also told that there was little narrative, however this is a point we wanted to elaborate on, as our lyrics didn't offer much narrative aswell. Our teacher suggested we should give each band character a different personality, so that each band member could have their own 'fans', as it were. We did this by filming each band member separately, then as a group, to give a well rounded view of each band member.
Thursday, 1 December 2011
1/12/11
Today we filmed our directors cut, it took us quite a while but we got what we needed and have good content.
Sunday, 27 November 2011
So I hear you ask; 'what is a directors cut?'
A directors cut is defined by google as 'a specially edited version of a film, and less often TV series, music video, commercials, comic book or video games, that is supposed to represent the director's own approved edit.
It is considered that a directors cut is aimed to show the thoughts and feelings the director was feeling, whilst producing his media product. Whether it be why he used certain shot types, costumes, lighting, etc.
A directors cut, also known as a directors edit, will often be found on a seperate disk. They show the media product, with the directors dialogue played over the top of the video shown. Often only true fans watch these as they are most interested in the thoughts and opinions of the director.
It is considered that a directors cut is aimed to show the thoughts and feelings the director was feeling, whilst producing his media product. Whether it be why he used certain shot types, costumes, lighting, etc.
A directors cut, also known as a directors edit, will often be found on a seperate disk. They show the media product, with the directors dialogue played over the top of the video shown. Often only true fans watch these as they are most interested in the thoughts and opinions of the director.
Thursday, 24 November 2011
Wednesday, 23 November 2011
Plan for the weeks ahead.
28th November Monday- Timed response to evaluation Questions
30th November Wednesday- No lesson. Type up timed response onto the Blog. Prepare your script.
1st December Thursday- Filming your script- 45 minutes in studio only.
5th December Monday- Editing.
7th December Wesnesday- Editing deadline.
8th December Thursday- Hear feedback on script.
12th December- /finalise blogs.
30th November Wednesday- No lesson. Type up timed response onto the Blog. Prepare your script.
1st December Thursday- Filming your script- 45 minutes in studio only.
5th December Monday- Editing.
7th December Wesnesday- Editing deadline.
8th December Thursday- Hear feedback on script.
12th December- /finalise blogs.
Monday, 21 November 2011
Conventions of a Magazine advert.
These are a list of the conventions of a magazine advert:
- Title of the band
- The release date
- The age rating
- Reviews
- Pictures, should show the genre of the artists song
- Record label
- Text should be eye catching and show genre
With a magazine advert the main aim is to sell the DVD so the magazine ad should show clearly when and where it is coming out and who it is that is selling it.
Conventions of a DVD cover.
On a DVD cover this is a list of things that should be included:
- A title
- Pictures of the characters or artists
- Age certificate
- DVD symbol
- Tag line
- About the DVD
- The song list
- Synopsis
These all need to be included in a conventional DVD cover to show the content of the DVD and sell the artist.
Thursday, 17 November 2011
Digitpak Research
1. analyse - a video/dvd cover/advert preferably from the same artist.
- see if there is a running theme in all of them.
Yes, the location where the video was filmed has been used for both the DVD cover and for the advert, the song is about isolation and the theme of the dvd case is the two main characters being isolated from one another. The advert has a very professional finish to it and there isn't too much writing on it clogging it up. The way that the top and bottom of the picture has been blurred and darkened to give it a cold effect.
- discuss how they promote the artist.
They have put the main singer on the front cover of the DVD case with the secondary singer on the back. The artist does not feature on the advert but this helps promote the isolation.
- discuss images/font style.
The same style of image has been used for both of the advert and the dvd case. This gives it a good overall theme of the graffiti which appeals to the younger audience. The same font is also used in both of the advert and the DVD case giving it a good running theme.
2. plan your own ideas plus upload photos/stills you use
Yes, the location where the video was filmed has been used for both the DVD cover and for the advert, the song is about isolation and the theme of the dvd case is the two main characters being isolated from one another. The advert has a very professional finish to it and there isn't too much writing on it clogging it up. The way that the top and bottom of the picture has been blurred and darkened to give it a cold effect.
- discuss how they promote the artist.
They have put the main singer on the front cover of the DVD case with the secondary singer on the back. The artist does not feature on the advert but this helps promote the isolation.
- discuss images/font style.
The same style of image has been used for both of the advert and the dvd case. This gives it a good overall theme of the graffiti which appeals to the younger audience. The same font is also used in both of the advert and the DVD case giving it a good running theme.
2. plan your own ideas plus upload photos/stills you use
Wednesday, 16 November 2011
Video Feedback
- The split screen was extremely effective
- Great shot variety
- The comedy was useful towards the type of song it was
- The lip syncing wasn't bad because of the speed of the lyrics
- They promote the artist successfully by by showing all members of the group when they are all together and separate in different shots
- They meet the genre conventions through the randomness of the shots within the footage
- The shot with the phone boxes was really good, good use of the fade transition
T2-40
WE LOVED IT
it meets the genre completely, group mentality, comical, selling the artist.
quirky, 'lads day in cambridge'
Fashion meets the genre.
Timed well, lip synced well.
really liked the split screening, and the multiple split screening, all the timing for the cuts was brilliant and fit in really well with the song.
Like how the end finished how it started but in rewind.
There's no narrative but there didn't need to be one because the lyrics and genre was all random and so that made the video interesting.
The only thing we would do differently, would be to add a bit more commitment to the signing.
T239
GOOD
Used loads of different techniques
Different camera angles
effective use of lighting and locations
fits with genre
appeals to the conventions
really enjoyable
Split screens
BAD
drags a little later in the song
camera is a bit shaky some times
ITS GOOD
T2-38
Good:
- Great shot variety
- The comedy was useful towards the type of song it was
- The lip syncing wasn't bad because of the speed of the lyrics
- They promote the artist successfully by by showing all members of the group when they are all together and separate in different shots
- They meet the genre conventions through the randomness of the shots within the footage
- The shot with the phone boxes was really good, good use of the fade transition
T2-40
WE LOVED IT
it meets the genre completely, group mentality, comical, selling the artist.
quirky, 'lads day in cambridge'
Fashion meets the genre.
Timed well, lip synced well.
really liked the split screening, and the multiple split screening, all the timing for the cuts was brilliant and fit in really well with the song.
Like how the end finished how it started but in rewind.
There's no narrative but there didn't need to be one because the lyrics and genre was all random and so that made the video interesting.
The only thing we would do differently, would be to add a bit more commitment to the signing.
T239
GOOD
Used loads of different techniques
Different camera angles
effective use of lighting and locations
fits with genre
appeals to the conventions
really enjoyable
Split screens
BAD
drags a little later in the song
camera is a bit shaky some times
ITS GOOD
T2-38
Good:
- SWANS
- Loads of variation in camera angles
- Lip synced reasonable well for the pace of the song.
- Ducks.
- Split screens used really effectively
- Ducks
- Colour correction on the police-car scene
- Randomly brilliant, no real story which worked well
- Swans..
- More Swans..
- Two swans in one shot..
- THE POODLE.
- Use of de-focussing camera
- Good use of camerawork, zooms, pans, tracks.
- SWANS.
Improvements:
- One split screen looks slightly odd with one addition
- The telephone box shot duration was a bit long but good effect.
- Some lighting is too contrasting
Our Response To Feedback
We agree with the criticism particularly that some of our shots are too shakey, however we feel that some of these shaking shots add to the variety in our video. We're very happy that the animals are appreciated, as we thought these shots added to our video alot. We are glad that people understood the lack of narrative in our video, as the song offers no narrative either. Also that the lip syncing was very hard to do, people seem to think it was satisfactory!
Monday, 14 November 2011
Diary Entry. Monday 14th November.
Today was our last day to edit!
We have now edited all or footage and we will now upload it to our blog. We have taken all the advice our other classmates and all our teachers have given us and tried to improve our video for the final cut. We feel it has gone very well today and we are ready to upload it.
We have now edited all or footage and we will now upload it to our blog. We have taken all the advice our other classmates and all our teachers have given us and tried to improve our video for the final cut. We feel it has gone very well today and we are ready to upload it.
Wednesday, 9 November 2011
Diary entry. Wednesday 9nd November
Today we are uploading the video footage we filmed on monday, we hope there is enough footage to fill the other few minutes of music.
After sending an email to Everything Everything we did get a reply however it wasn't as helpful as we had hoped. We asked them what message they were trying to portray in their song 'Schoolin'. We did this over facebook & one of their other fans posted a video where the band talk through each other their songs. We had already watched this video previously so this wasn't too helpful to us, however we appreciated their reply.
We hope to edit some more of our video today.
After sending an email to Everything Everything we did get a reply however it wasn't as helpful as we had hoped. We asked them what message they were trying to portray in their song 'Schoolin'. We did this over facebook & one of their other fans posted a video where the band talk through each other their songs. We had already watched this video previously so this wasn't too helpful to us, however we appreciated their reply.
We hope to edit some more of our video today.
Monday, 7 November 2011
Diary entry. Monday 7th November.
Today we had our teacher watch our video to give us some constructive critisism. Essentially we were told to film more lip syncing and make use of more advance editing techniques.
After hearing this advice we starting creating ideas for different editing possibilities and quickly set out our footage to create some split screens, over the reoccurring whistling in the song.
We are filming tonight after college and this will be our final chance to film. We understand that we will be very rushed tonight, having to film 2 minutes worth of footage, as it gets dark very early.
After hearing this advice we starting creating ideas for different editing possibilities and quickly set out our footage to create some split screens, over the reoccurring whistling in the song.
We are filming tonight after college and this will be our final chance to film. We understand that we will be very rushed tonight, having to film 2 minutes worth of footage, as it gets dark very early.
Thursday, 3 November 2011
Diary entry. Thursday 3rd November
Today we took our critisism from our peers into consideration and tried to correct some of the issues with our video.
After planning where and when we will film more lip syncing we left the classroom to go to film more footage of singing, drumming and whistling, including other 'random shots'. However unfortunately some of our footage was deleted, or not uploaded. We intend to upload the remaining footage next lesson.
After planning where and when we will film more lip syncing we left the classroom to go to film more footage of singing, drumming and whistling, including other 'random shots'. However unfortunately some of our footage was deleted, or not uploaded. We intend to upload the remaining footage next lesson.
Wednesday, 2 November 2011
Feedback from other students
Good feedback:
Criticism:
- Lots of shot types, angles and distances
- Good Location
- It is a fun video
- Interesting to watch
- Clothing is good
Criticism:
- Not enough lip syncing
- Sometimes a bit too random
- Some cuts aren't that smooth
- Could have more of a narritive
- Keep more footage of the band
- Make each band member have a character
Thursday, 20 October 2011
Research into filters and special effects.
Blur, Border, Glow, Colour Correction, Channel, Distort, Image, Key, Matte, Perspective, Quicktime, Sharpen, Stylize, Tiling, Time, Video. These are all types of video filters which are used to make the footage more interesting and put a nice affect over the top of the original footage.
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