Music Video Evaluation

1. In what ways does it develop, challenge forms and conventions of real media products?
I feel that our video challenges a lot of the conventions of a usual music video, a lot of artists try to show off their glamour and fame whereas we decided to not take our selves too seriously. A lot of the videos we analysed for example Rizzle Kicks involved some humor which is not always in the big videos so this this also challenged some conventions and we thought we'd try and incorporate this as well, also as our band falls into the same sort of genre.
A lot of our shots were quite random and this usually is not a usual convention in real music videos as videos generally show the story line of the song incorporates the lyrics quite literally, so this relates to Goodwins points of visuals and lyrics, another typical example of this is lip sycning and generally all the words are lipsynced and we decided against this and went to go straight for visual and music,  showing instruments and the band whistling to the song also we edited a lot of our shots to cut on the beat, this works really affectively as it makes the viewer really get into and expect the next humorous shot.
voyeurism was also a good point in our video, we wore very similar clothing to each other and also to other artists of our genre., this helped to show that the artist was modern and people can relate to the artist.

2. How effective is the combination of our main product and our ancillary texts?
In our video, digipack and magazine poster work quite well in conjunction with one another. All the images on the digipack and poster are taken form the video and they are all good shots that fit nicely together. I think that would work well together. I think that would work well in selling our product, because if someone saw the poster and wanted to look for the digipack they would find it easily, due to the similar design.
I think the design is very professional, so this could give off a good impression to the buyer. Our digipack and poster can almost give of a false image of the artist and this is also breaking conventions of a usual digipack as it is quite ironic and may not be selling the artist for what they are, or how we portrayed them. All three of our products would be good at attracting the target audience, and more, as from the seriousness of the poster to the fun filled shots of the video.
all the images help to create an image of an of the artist, in the case of ours we make the band seem quite quirky and different to other artists around at the moment, as shown in our video we made the song very fun and very different to a lot of different artists around.

3. What have learnt from the audience feedback?
We have received a lot of feedback from all three of our products, and generally they where all quite good on a our first ideas and rough cuts. Our digipack started of slowly and we changed ideas on more than one occasion with our teachers helping us in the right direction, and finally i think we ended up with a good product that got good feedback from everyone that saw it.
When we finished our rough cut, we showed it to our class and teacher and the only bad feedback we got was that we didn't have enough lipsycning, so we went out learnt more lyrics and then added it in, we than took more advanced shots and made all of our video better as the start wasn't as advanced as our ending was so we improved this and it was shown in our feedback after our final cut.
From our feedback we think we need to tone it down on the randomness and maybe needed to add more shot such as instruments, so we did adding the high hat and the other drums made it really affective and timed remarkably well

4. How did you use media technologies in constitution, research, planning and our evaluation stage?
 To make all three of our products we used, photoshop and Final cut express, we got used to both these programs quite quickly, mostly Final cut as we have used it before last year for coursework and for our preliminary. Some of the things we used in Final cut that we may not have used before was the split screen, this looked very effective in our final cut, I am proud of it and it makes it look very professional and advanced. Also we used colour corrector, i used this on the blue and red flashing lights of the police car and it looks very effective, although it took a long time it worked out a lot better than I even hoped. To research we used Youtube using safari, this was very helpful for ideas for the band (watching other of their videos and also looking at similar artists videos. We used blogger to put our ideas on and our diary etc.