1) Music & lyrics
2) Music & Visuals
3) Selling the artist
4) Intertextuality
5) Genre characteristics
6) Voyeurism
In da' club- 50 cent.
Music & lyrics- When Fiddy cent says 'in da' club' in the song visuals show of people dancing in a club. This adds to the message of the song, and links to the genre of the song (another of Goodwins theory)
Music & visuals- The characters in the video dance to the beat of the music, 50 Cent himself runs to the beat of the music on a Treadmill. This sells the artist as he is flashing his 'attractive' body.
Selling the artist- They show him being topless which shows how hench he is which appeals to some people. He is also wearing 50 cent shorts which promotes the artist further. He looks g while he is in the club.
Intertextuality- 50 cent is seen wearing Tracksuit bottoms which are his own brand, this is tactical product placement as it further sells the artist, and his brand. 50 Cent is wearing a NY Yankees hat, there is also someone wearing a LA Lakers jacket. This may widen the audience of the song as the fan bases for these famous clubs are very big. Nike shoes are also worn by 50 Cent.
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