Since Rihanna first started she has changed alot. She started by following the normal convetions of a female R&B/ Pop singer but has now changed into more of her own person. The Main thing when she started was to sell the artist by making her fit in with what people wanted to see but now she has made her own style to sell herself more.
The Mise-en-scene that she uses inher newer videos is different. she has her own style of clothes and make up whereas before she was just following the conventions of a normal artist.
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