Smack my bitch up- The Prodigy. A video that shocks.

This video shocks us quite a bit due to many reasons. The song doesn't have any lyrics which meant the director had a lot of freedom as to what to put in the video. The director chose to give this video some narrative of a persona going on a night out, which gets out of hand. 

The song has a very fast beat and is very fast pace, which matches the video which have very fast cuts. Smack my bitch up is also very loud and in your face, as if the video, showing a lot of naked girls.

Throughout the video the viewer is shown an unknown person doing unuasual things, such as starting fights in a club, or touching women without consent. This all added to the shock we had when we found out this character is a female, as the actions she made seemed to be ones a male would make (Hiring a hooker, starting fights, eating a kebab etc.)
The music and visuals are very effective, showing strange camera angles and focussing of the camera when the character is drunk, this is something most the viewers understand, as the target audience of 'Smack my bitch up' is of this age.
It didn't shock us that the video was explicit, as the name of the song contains strong language itself. However there is a censored version of this song, which doesn't include any naked women.