How we can suit 'Genre Characteristics'

We have looked at similar bands to 'Everything Everything' to compare thing such as: Costumes, Location, Props.
Some of the things we have noticed is the casual clothing, this is because they don't want to seem over serious but cool.
It is quite relaxed music, and this is shown in the videos. The lighting is dark but mostly natural and the clothes are casual,
Location - They all use quite casual locations to make them seem normal. Almost the same as they wear casual clothes to not seem too serious. For locations they would use somewhere like a street, a shopping centre etc.
Props - the props used were generally instruments.